Doing business these days, especially selling products to shops or directly to conumers, means having a social media presence. But which one to choose? If you’ve got a big business, you can just put a lot of people on a lot of different channels, have them all analysed, use their ill-gotten data and ‘target’ specifically on an audience that’s been interested in the same rubbish before.
As a start-up, you don’t have that luxury. But thankfully, there are companies doing that same work for a couple of thousand dollars, for small businesses as well.
But what if you believe you’ve got something unique? Something that doesn’t directly fit in with the utterly boxed-in consumers social media have determined for us?
We have a boardgame meant for casual gamers. But where to find those? Not in specialised shops, but our product isn’t cheap enough (and really suitable) for toystores.
So, we’re on a quest on finding the right channel, the right place to find people who really enjoy the game, and we’re trying as many options as we can.
So, we landed at Meta, with their Facebook and Instagram.
What you do is you open a rivate account on one of these platforms (if you havent already), then start making your company accounts on both and Meta will transfer you to a business account in no time. That part is all straight and to the point.
So you start posting a bit, hoping to attrackt people, and you’ll get none, because the algorithms don’t show your content. So, you make more posts, and put a marketing budget behind it. You suddenly get thousands of views, hundreds of likes, and….. no conversion whatsoever. Nobody follows your page, nobody is buying your product. So, you try something else, with a bit of humour this time, and yes, people start following you! Well done!
So now you have to post regularly, for all those new followers, right? Well, you can try, but as soon as you stop paying Meta, at least on Facebook, your posts won’t show up in the timeline of your new followers. not at all. Nothing. They might now follow you, and you paid handsomely to get these people to follow you, but still they do’t see anything. Not unless you pay.
We’re not completely leaving Facebook, but one thing is clear. Investing money there is a waste. And anyway, young people aren’t on Facebook. They’re on TikTok. searching for authenticity.
The other social media farce.
p.s. this text was written without any AI help. So if you spot a mistake, know it was me, no the technology!